Franja Infantil is the first public and educational channel for children ran by the Education Ministry of the Province of Buenos Aires. The signal focuses on the community, so it was necessary to provide the brand with a strong sense of the collective good and the inclusion of every child, the diversity of boys and girls and the multiplicity of landscapes in the Province. Our proposal made the children protagonists in a dimension where games are a space of freedom, imagination and creativity. We created a visual universe based on a constructive, modular and figurative vector language.