The Nader

Branding Identity / Pitch for agency

Museum of Latin American Art

Gary Nader’s Latin American Art Museum will house his extensive private collection of close to 1,000 works of mostly Latin American art, and it will also be the center of an impressive real estate development project comprised of a five-star hotel and two residential towers. Brava took the challenge of proposing a branding identity. We proposed a minimal, monochromatic and elegant graphic system where each piece is treated as a work of art. And we also created a stencil typography inspired by the architectural morphology of the museum.